Ethiopia’s first Cash & Carry


Alle will be the first state-of-the-art Fast Moving Consumer Goods (FMCG) whole sale enterprise in Ethiopia

Addis Ababa, Ethiopia: Alle is destined to become a unique cash and carry chain in Ethiopia set to supply a wide range of quality food and near food products at competitive prices.

Initiated by the Ethiopian Government, Alle™ is established to be a commercially viable and privately managed business.

Alle, as a business-to-business enterprise, aims to complement the current trade market environment by serving the needs of all key participants including kiosks, cafes, bars, hotels and restaurants. Alle’s competitive pricing is aimed at providing savings to such key trade market participants and at increasing affordability of goods to consumers.

Future cash & carry wholesale stores

  • Alle plans to roll-out its first three stores in Addis Ababa before the end of 2014, with its first one to be launched in the first quarter of 2014.
  • The store design and layout is based on international cash & carry wholesale standards, adapted to local market requirements
  • Under its newly established brand Alle will set a benchmark for state-of-the-art FMCG wholesaling in Ethiopia

Ethiopian Trading Enterprise (Alle) is already receiving strong media coverage as future wholesale leader in Ethiopia

“The Ethiopian Trading Enterprise (Alle™) is being set up to modernize and provide a reliable platform for trade in the country and will become operational in first quarter of 2014.”


Construction works for the first stores are well underway, to be completed in November


Future cash & carry wholesale store network ramp-up

  • Alle has clear mission to reach all urban and rural population centers in Ethiopia with a state-of-the-art supply chain
  • Wholesale operations are going to start in the beginning of 2014 in Addis Ababa, where the first stores are currently under construction
  • Stores in >25 towns in the main population centers of Ethiopia are planned to be opened within 2 years
  • Alle is expected to obtain a strong 2-digit market share in all areas addressed, providing strong growth opportunities for suppliers in the Ethiopian market








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