Our cash and carry stores, opening in strategic locations across the country, operate in accordance with international best business practices. ALLE is a homegrown, effective and comprehensive solution to a substantial supply challenge facing the increasingly more demanding consumers of Ethiopia, one of Africa’s fastest growing economies.

ALLE is a trade name for the Ethiopian Trading Enterprise. The enterprise is also commonly referred to as ALLE Bejimla meaning “available in wholesale” in Amharic.

Our Vision

We envision a future in which local consumers get better value for their money and have a broader choice of quality consumer goods

Our Mission

Our mission is to:

  • Supply quality food and other FMCG at competitive prices
  • Stabilize food and FMCG wholesale markets in Ethiopia
  • Facilitate modern trade and become a role model for professional business practices

Team Values

Our highest priority is to provide products and services that fully meet the needs of our customers. We constantly listen to our customers to anticipate their changing needs. 

In alignment with our top tier, international standards, we aim to be trailblazers for Ethiopia’s private sector. Our team consists of highly accomplished, ambitious and dedicated professionals

 We have strict ethical principles and comply with the letter and intention of the law. Our vision is to advance and develop the communities that we serve, as well as our country. In order to do this, we demand the highest ethical standards from our employees and partners. 



Who We Serve

Our customers include retailers, hotels, restaurants and other small and large businesses who serve end consumers. ALLE adheres to a business to business (B2B) model and does not offer retail services; nonetheless, the enterprise is capable of making a real difference in the lives of ordinary consumers through developing a long term, win-win relationship with businesses who provide day-to-day essential goods to a wide consumer base as well as by promoting overall market stability and product availability.


How We Operate

We are taking wholesale trading in Ethiopia to the next level by:

  • Incorporating international best business practices in our day-to-day activities,
  • Setting up modern and efficient stores carrying a broad assortment of products sourced from international and local suppliers, and by
  • Maintaining lean supply chains to increase the availability of highly in-demand FMCG