Our cash and carry stores, opening in strategic locations across the country, operate in accordance with international best business practices. ALLE is a homegrown, effective and comprehensive solution to a substantial supply challenge facing the increasingly more demanding consumers of Ethiopia, one of Africa’s fastest growing economies.
ALLE is a trade name for the Ethiopian Trading Enterprise. The enterprise is also commonly referred to as ALLE Bejimla meaning “available in wholesale” in Amharic.
We envision a future in which local consumers get better value for their money and have a broader choice of quality consumer goods
Our mission is to:
Our customers include retailers, hotels, restaurants and other small and large businesses who serve end consumers. ALLE adheres to a business to business (B2B) model and does not offer retail services; nonetheless, the enterprise is capable of making a real difference in the lives of ordinary consumers through developing a long term, win-win relationship with businesses who provide day-to-day essential goods to a wide consumer base as well as by promoting overall market stability and product availability.
We are taking wholesale trading in Ethiopia to the next level by: